Helped set a new standard for sponsorship programming by being part of the initial strategy and implementation team for The Home Depot's sponsorship of ESPN College GameDay. Played a key role in developing the on-site and digital fan experience that remains in place over 20 years later, establishing an industry benchmark for immersive and impactful event activations.
Developed global sponsorship strategy and execution for the world's largest logistics company - UPS - including a robust portfolio that included sports and entertainment properties, brand partnerships, ambassadors, major trade organizations and over 250+ domestic field sponsorships.
Built one of the top sports portfolios in the non-profit industry for the American Cancer Society, including official relationships with the NFL, NHL, NBA/WNBA, UFC, WTA and Minor League Baseball, leveraging these platforms to create impactful and engaging fundraising programs.
Rewrote the go-to-market strategy for the American Cancer Society's 30-year old Coaches vs. Cancer program, which has raised over $179 MILLION dollars in its history.
Helped to launch the ING brand in North America with the development and oversight of a strategic sports and entertainment sponsorship, event and non-profit/civic partnership portfolio. Pioneered the first social media strategy for the department, including the creation and launch of ING Runner’s Nation—an interactive online and live event community for runners.
Led the launch of small European businesses into the North American market (Birdiepal umbrellas being one), serving as project manager for this small start-up agency. Oversaw comprehensive business planning for clients, including marketing, sales, distribution/warehousing strategy, accounting/P&L and office management—successfully building several multi-million dollar businesses in the process.
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